We've all heard it before— “Data is the new oil.” But have you ever stopped to think about what that really means? Let’s be honest, raw data on its own is about as useful as a barrel of crude oil sitting in your backyard. It’s messy, unstructured, and completely useless until you refine it. I learned this the hard way. Early on, I thought collecting more data meant better insights. But all I ended up with was a cluttered mess of numbers and spreadsheets that told me nothing. That’s when ...