VitalyTennant.com

Brand identity is always about making a message that lingers in people's heads- one that is above the clutter that comes with a busy marketplace. But in a marketplace in which AI can create words, images, and entire ad copy in seconds, visibility is no longer a consideration. Authenticity is.Flood of AI Content and the Identity CrisisAI is everywhere, churning out content at breakneck speed: blog posts, product copy, social media posts, and even logos. It is efficient, cost-effective, an...

Running a business isn’t easy. As well as managing the business itself, including your workers and your projects, you also have to try to make sure your company stands out from your competitors. Yes, great service and good prices will help you develop a good reputation, but people still need to be able to recognize your business and differentiate it from other, similar businesses. Essentially, your marketing strategy needs to be focused on making sure your customers choose your business rathe...

It’s easy to take an idealistic view and believe that sport is so important it should be free from all monetary influence, but the truth is that sport is intimately tied to funding. While money is in no way a guarantee of success, it certainly doesn’t hurt. That’s why we can see premiership football clubs having the room to talent scout and retain the best players in the world, while colleges that offer well-funded sports programs tend to be incredibly competitive. You may not wish to run you...

As a website owner, you spend a lot of time directing traffic to your website. You’re quietly confident that your marketing strategy is working as your traffic figures are impressive. But, are you getting the most out of your web traffic? Okay, what the heck does that mean? Well, is your web traffic doing everything you want/need it to do? Are people landing on your site and buying products, signing up for things, etc? If users find their way to your site and leave without doing anything, you...

Every company has its ups and downs. While these are natural, what isn’t is the ones that could threaten your business. These small business challenges could have a significant impact on your operations. If large enough, they could threaten your company as a whole. To prevent that, you’ll need to have a plan in place to deal with them. Start off by knowing about them so you can fully understand how they’ll affect your business. After that, you’ll be in a better position to make sure they don’...