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Creating and growing a successful business is always challenging, but there are things that can make it even more challenging than usual. One of the ways you might make it more difficult for yourself as a business owner is by starting a business in an unusual niche or a challenging market. There are certain industries and products that might be harder to market or could even be seen as taboo by many. Making these kinds of businesses work isn't easy, and you can often come up against cert...

For long-term success in today's fiercely competitive business environment, developing a solid brand reputation is crucial. In addition to affecting consumer trust, your brand's reputation also has an impact on your capacity to draw in top people and forge valuable alliances. You need to actively maintain and safeguard your brand's reputation if you want to succeed in the digital age. Here are five effective techniques to help you establish and protect a superb brand reputation...