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What’s the biggest mistake you can make when planning a marketing strategy? Overspending. The whole goal of marketing is to promote your business and drive attention to its products/services. Ideally, this will result in sales - but even raising brand awareness is a good enough benefit. This results in a balancing act between spending enough money to yield results without going too far and netting a loss. Spending too much money on your marketing strategy will make it impossible to keep your ...

As market research continues to evolve, companies are looking for ways to maximize reach and ensure quality in their participation. This is especially true in the age of digital surveys and data collection. Luckily, some steps can be taken to make sure that market research participation remains as effective and efficient as possible. VitalyTennant.com invites you to keep reading for tips on how to maximize reach and ensure quality in market research participation.click on the NFT or here to c...

Brand identity is always about making a message that lingers in people's heads- one that is above the clutter that comes with a busy marketplace. But in a marketplace in which AI can create words, images, and entire ad copy in seconds, visibility is no longer a consideration. Authenticity is.Flood of AI Content and the Identity CrisisAI is everywhere, churning out content at breakneck speed: blog posts, product copy, social media posts, and even logos. It is efficient, cost-effective, an...

Is LinkedIn the best social media network of our time? In a 2022 article, the Wall Street Journal thought so. But even today, experts are touting LinkedIn as the top platform, especially for businesses building a brand. This is particularly true for ecommerce businesses looking to expand their reach. In this post, we’ll explore:Why LinkedIn Ads are a game-changerTargeting the right audience effectivelyCrafting content that convertsUtilizing analytics for insightsIntegration into a marketing s...

No matter your industry or size, certain fundamentals can help your company create and flourish. From having an entrepreneurial spirit to taking advantage of technology, this article will address seven essential components of a thriving enterprise. From there on out, it is up to you and your company’s leadership team to implement this plan for growth and prosperity.click on the NFT or here to collectA Winning VisionSuccessful businesses share one thing in common: They all begin with a vision....

When you set your sights on becoming an independent interior designer, you knew that it would take a lot to build your business from the ground up. The thing is, even when you excel at a creative job it doesn't mean that the clients will come to you in droves; it simply doesn’t work that way. Starting a company from scratch is all about getting the marketing just right, whether you’re trying to boost your website traffic or discover the perfect brand voice for your business. When it come...