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Video has become one of the dominant forces in product marketing. It is no longer an option for businesses, it is now a necessity. If you're looking to engage, convert and educate your audience then video is a must. With social media platforms at the forefront of everybody's thoughts, as well as streaming services, video is one of the most effective ways to capture attention. It can help you to deliver a message quickly. Companies that embrace video marketing are seeing a lot of eng...

Is LinkedIn the best social media network of our time? In a 2022 article, the Wall Street Journal thought so. But even today, experts are touting LinkedIn as the top platform, especially for businesses building a brand. This is particularly true for ecommerce businesses looking to expand their reach. In this post, we’ll explore:Why LinkedIn Ads are a game-changerTargeting the right audience effectivelyCrafting content that convertsUtilizing analytics for insightsIntegration into a marketing s...

A good sales team is a must for businesses everywhere. If you need salespeople who reach out directly to your leads and encourage them to buy, they have to represent your brand while successfully turning prospects into sales. Sales departments can be fast-paced, competitive areas of any business, but they don't necessarily have to require everyone to have shark-like tenacity. If you want to get the best from your sales staff, making sure that you take care of them instead of creating a d...

In today's computer age, businesses are continuously searching for inventive ways to make strides in their offerings and gain a competitive advantage. Optical Character Recognition could be an effective game-changing innovation. OCR innovation has revolutionized the way business and information processes work, especially when digitizing and analyzing information from multiple sources. OCR tools offer a capable arrangement for changing over pictures, filtered reports, and indeed transcrib...