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Video has become one of the dominant forces in product marketing. It is no longer an option for businesses, it is now a necessity. If you're looking to engage, convert and educate your audience then video is a must. With social media platforms at the forefront of everybody's thoughts, as well as streaming services, video is one of the most effective ways to capture attention. It can help you to deliver a message quickly. Companies that embrace video marketing are seeing a lot of eng...

As a new business owner, it's going to be on you to ensure that you are fully prepared for whatever may come your way once you launch to the public. Starting a woodworking business is an exciting thing to do, but it's essential to ensure that you have correct foundations in place before getting started in the world of custom woodwork.You have to find the balance between crafting unique, one-of-a-kind products and building a solid reputation and both of these things go hand in hand f...

So here’s a scenario you should think about for just a moment: Imagine you're in a bustling supermarket, surrounded by aisles teeming with products. You're on a mission to grab a jar of peanut butter, but as you scan the shelves, your eyes are bombarded by a sea of sameness. Brown jars with generic labels, all blending into one another. And then, out of the corner of your eye, you spot it—a jar with a vibrant, quirky label that practically shouts, "Pick me!" That's the magic of...