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Running a business isn’t easy. As well as managing the business itself, including your workers and your projects, you also have to try to make sure your company stands out from your competitors. Yes, great service and good prices will help you develop a good reputation, but people still need to be able to recognize your business and differentiate it from other, similar businesses. Essentially, your marketing strategy needs to be focused on making sure your customers choose your business rathe...

The cannabis industry has gone from back alleys to boardrooms, turning into a multi-billion-dollar powerhouse. With legalization spreading like wildfire, demand is soaring, and opportunities are ripe for the picking. But let’s be real—it’s not all sunshine and smooth sailing. Navigating the legal maze, managing finances, and setting up shop can feel like juggling flaming torches. The good news? If you do your homework and play your cards right, you can carve out a thriving business in this sp...

It’s a crowded marketplace out there—even for medical practices. Finding a niche can be a way of helping you to stand out from the crowd. It can allow you to target a specific audience and tailor your marketing around this audience. But just what type of niche should you focus on? This article delves into a few tips on how to find your niche as a medical clinic. Identify Your Area of ExpertiseWhen initially setting up a medical clinic, most people will look at their experience and qualificati...

It’s easy to take an idealistic view and believe that sport is so important it should be free from all monetary influence, but the truth is that sport is intimately tied to funding. While money is in no way a guarantee of success, it certainly doesn’t hurt. That’s why we can see premiership football clubs having the room to talent scout and retain the best players in the world, while colleges that offer well-funded sports programs tend to be incredibly competitive. You may not wish to run you...