Image via PexelsCustomers are the lifeblood of every business because, without them, there wouldn't be sales. Without sales, there would be no potential for making a profit, which would ultimately end up being the demise of your business eventually. Furthermore, acquiring new customers is often a lengthy, time-consuming, not to mention costly process; hence, why it is better to figure out ways how to retain existing customers rather than continually seek new ones on a long-term basis. So...