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Running a business isn’t easy. As well as managing the business itself, including your workers and your projects, you also have to try to make sure your company stands out from your competitors. Yes, great service and good prices will help you develop a good reputation, but people still need to be able to recognize your business and differentiate it from other, similar businesses. Essentially, your marketing strategy needs to be focused on making sure your customers choose your business rathe...

What’s the biggest mistake you can make when planning a marketing strategy? Overspending. The whole goal of marketing is to promote your business and drive attention to its products/services. Ideally, this will result in sales - but even raising brand awareness is a good enough benefit. This results in a balancing act between spending enough money to yield results without going too far and netting a loss. Spending too much money on your marketing strategy will make it impossible to keep your ...

In the modern world, there are so many ways in which a business can grow. Every single business must look at the likes of digital marketing, however, if they want to get eyes on their work. Building customer relationships and getting the longevity you need means having the correct strategies in place. Many small businesses can get away with substandard digital marketing techniques, but this isn’t an approach that should be mimicked if you want to be professional and established. Every big bus...