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Video has become one of the dominant forces in product marketing. It is no longer an option for businesses, it is now a necessity. If you're looking to engage, convert and educate your audience then video is a must. With social media platforms at the forefront of everybody's thoughts, as well as streaming services, video is one of the most effective ways to capture attention. It can help you to deliver a message quickly. Companies that embrace video marketing are seeing a lot of eng...

What’s the biggest mistake you can make when planning a marketing strategy? Overspending. The whole goal of marketing is to promote your business and drive attention to its products/services. Ideally, this will result in sales - but even raising brand awareness is a good enough benefit. This results in a balancing act between spending enough money to yield results without going too far and netting a loss. Spending too much money on your marketing strategy will make it impossible to keep your ...

Getting injured sucks. There is no sugarcoating it. Whether you tripped over something silly or got hurt doing something you love, the effects go beyond just the physical pain. It can mess with your emotions, zap your energy, and shake your confidence. But you do not have to navigate it alone, and there are ways to make the healing process easier on yourself. If you are feeling a bit lost after an injury, that is normal. Here is a breakdown of what you can do to take care of your body, mind, ...

While you may be spending the next few months looking back on all that you’ve done over the year to determine whether or not you reached your goals - it's important to note that there’s still time to achieve success as a business owner in 2023. After all, we’re rapidly approaching the busiest time of the year for most businesses, which means you’ll naturally notice an increase in sales during this time. However, you can also propel your business toward success by focusing on increasing w...

Let’s be honest—choosing a car as a business professional isn’t just about getting from A to B. It’s about making a statement. The right car can say, “I’ve got this,” before you even step out of it. The wrong one? Well, let’s not go there. If you’re thinking of upgrading your ride, keep reading. This is where practicality and prestige meet. And hey, don’t forget—this decision isn’t just about convenience; it’s about investing in yourself.What Does Your Car Say About You?Your car isn’t just a ...