VitalyTennant.com

What’s the biggest mistake you can make when planning a marketing strategy? Overspending. The whole goal of marketing is to promote your business and drive attention to its products/services. Ideally, this will result in sales - but even raising brand awareness is a good enough benefit. This results in a balancing act between spending enough money to yield results without going too far and netting a loss. Spending too much money on your marketing strategy will make it impossible to keep your ...

Any business, like any person, can fail to meet their duties or responsibilities at some point or another. When this happens, we learn that trust and prestige can take years to build, but minutes to lose. Either way, that doesn’t mean a reputational knock is irreparable, and sometimes, you can subvert most of the damage by implementing a healthy response that shows your true value allocations. This takes more than just a click of the fingers. It takes time, planning, care and the right messag...