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What’s the biggest mistake you can make when planning a marketing strategy? Overspending. The whole goal of marketing is to promote your business and drive attention to its products/services. Ideally, this will result in sales - but even raising brand awareness is a good enough benefit. This results in a balancing act between spending enough money to yield results without going too far and netting a loss. Spending too much money on your marketing strategy will make it impossible to keep your ...

Global Bitcoin adoption may never happen, especially given the volatility of the currency. However, there are strides being made in some countries in a bid to make digital a part of the nation’s development with the same backing as standard fiat currencies most rely upon.Countries Making ProgressOf all the countries pushing to make Bitcoin, and indeed, other digital currencies part of their legal tender, most are unsurprisingly far removed from the United States and Europe. With ties to globa...

The main goal should revolve around smooth operations. While it may seem like an uphill battle, the truth is that small steps often generate the biggest rewards. Here’s how you can transform the future of your company in just six simple steps.#1. Manage Cash Flow Firstly, it should be noted that success in other business metrics counts for very little if the finances don’t look right. The harsh reality, though, is that the figures sitting on your balance sheet only tell half of the story. If ...