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Brand identity is always about making a message that lingers in people's heads- one that is above the clutter that comes with a busy marketplace. But in a marketplace in which AI can create words, images, and entire ad copy in seconds, visibility is no longer a consideration. Authenticity is.Flood of AI Content and the Identity CrisisAI is everywhere, churning out content at breakneck speed: blog posts, product copy, social media posts, and even logos. It is efficient, cost-effective, an...

Today, it’s become fashionable for online property gurus to recommend that people buy commercial properties. After all, “buy to let” is dead. But, of course, hardly anyone has experience in this area. And even those that do often make bad deals that leave them out of pocket. Therefore, you should only buy commercial property with expert guidance. But why? Here are some of the specific reasons: Helps Avoid Negotiation PitfallsFirst, having someone there able to help you through negotiations is...

Video has become one of the dominant forces in product marketing. It is no longer an option for businesses, it is now a necessity. If you're looking to engage, convert and educate your audience then video is a must. With social media platforms at the forefront of everybody's thoughts, as well as streaming services, video is one of the most effective ways to capture attention. It can help you to deliver a message quickly. Companies that embrace video marketing are seeing a lot of eng...