VitalyTennant.com

Brand identity is always about making a message that lingers in people's heads- one that is above the clutter that comes with a busy marketplace. But in a marketplace in which AI can create words, images, and entire ad copy in seconds, visibility is no longer a consideration. Authenticity is.Flood of AI Content and the Identity CrisisAI is everywhere, churning out content at breakneck speed: blog posts, product copy, social media posts, and even logos. It is efficient, cost-effective, an...

Whenever people see a successful business, they often think it’s all down to the genius of one person (or a small group of people). While that is the case to an extent, a business simply cannot run without a large portion of people working together and doing the correct things. When it comes to running a great business efficiently, partnerships and relationships play a significant part. Strategic partnerships create opportunities to expand reach and access new markets. They also allow busines...

Video has become one of the dominant forces in product marketing. It is no longer an option for businesses, it is now a necessity. If you're looking to engage, convert and educate your audience then video is a must. With social media platforms at the forefront of everybody's thoughts, as well as streaming services, video is one of the most effective ways to capture attention. It can help you to deliver a message quickly. Companies that embrace video marketing are seeing a lot of eng...