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Video has become one of the dominant forces in product marketing. It is no longer an option for businesses, it is now a necessity. If you're looking to engage, convert and educate your audience then video is a must. With social media platforms at the forefront of everybody's thoughts, as well as streaming services, video is one of the most effective ways to capture attention. It can help you to deliver a message quickly. Companies that embrace video marketing are seeing a lot of eng...

Brand identity is always about making a message that lingers in people's heads- one that is above the clutter that comes with a busy marketplace. But in a marketplace in which AI can create words, images, and entire ad copy in seconds, visibility is no longer a consideration. Authenticity is.Flood of AI Content and the Identity CrisisAI is everywhere, churning out content at breakneck speed: blog posts, product copy, social media posts, and even logos. It is efficient, cost-effective, an...

One of the unique qualities of the Internet is that it is interoperable; dynamic, and can even be recognized as fluid. The 1% rule, or 1-9-90 rule and/or axiom (sometimes 89:10:1 ratio, or the 90-9-1 principle) of reference was created more than 10 years ago, and continually holds relevance today. Let’s just call it the 1% rule during this contextual content.The Axiom and/or Rule ExplainedThe 1% rule; on the internet, in the blogosphere, a term recognized by bloggers Ben McConnell, and Jackie...

Naturally, energy costs are one of the biggest expenses for nearly all businesses, so you should be doing all you can to dial in the details and make sure you’re not using more than you need. This is also important from an environmental perspective: as a society, protecting the environment has reached critical importance, and businesses are often at the forefront as those who can make measurable changes. Both of the above go hand in hand, of course, so in this article, you’ll learn about thre...