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What’s the biggest mistake you can make when planning a marketing strategy? Overspending. The whole goal of marketing is to promote your business and drive attention to its products/services. Ideally, this will result in sales - but even raising brand awareness is a good enough benefit. This results in a balancing act between spending enough money to yield results without going too far and netting a loss. Spending too much money on your marketing strategy will make it impossible to keep your ...

It's not easy to run an electrical business, especially if you're in an area where it's over-saturated with other electricians. Striking out on your own and marketing for yourself is also going to be difficult. The very first thing that you need to do is build an effective marketing plan for your electricity business and attract the target audience to it. If you're looking for commercial customers, you have to market towards them. If you're looking for residential cus...