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Video has become one of the dominant forces in product marketing. It is no longer an option for businesses, it is now a necessity. If you're looking to engage, convert and educate your audience then video is a must. With social media platforms at the forefront of everybody's thoughts, as well as streaming services, video is one of the most effective ways to capture attention. It can help you to deliver a message quickly. Companies that embrace video marketing are seeing a lot of eng...

As a new business owner, it's going to be on you to ensure that you are fully prepared for whatever may come your way once you launch to the public. Starting a woodworking business is an exciting thing to do, but it's essential to ensure that you have correct foundations in place before getting started in the world of custom woodwork.You have to find the balance between crafting unique, one-of-a-kind products and building a solid reputation and both of these things go hand in hand f...

If you utilize workers in a traditional way, you’re going to have a package of benefits for them to access at the same time. Salary is part of this, of course, but other incentives like health insurance coverage and private gym memberships are common as well. These are all important things to offer to ensure your workers are feeling healthy and happy when at work. And the more in depth and useful a company’s benefits are, the more likely they are to attract and retain top talent! That’s why s...

Businesses constantly look for ways to improve efficiency, reduce costs, and increase productivity. Automation has truly changed how businesses complete normal functions, allowing them to remain competitive. From finance to customer service, automation is changing how businesses operate.Automation in Key Business FunctionsAutomation can now complete many key business functions. Let's have a look at some of them below.Finance and Accounting: Streamlining Accounts PayableOne of the most si...

Helping your workers to develop is one of the most valuable things you can do as an employer and as a manager. Regular development helps workers to keep their skills fresh and up-to-date, ensuring they don't miss out on new technology or changing best practices. There are various types of development that can benefit them, including developing their hard skills and soft skills. But when you only have so much money available to invest in the development of your workers, how can you make s...

While you may be spending the next few months looking back on all that you’ve done over the year to determine whether or not you reached your goals - it's important to note that there’s still time to achieve success as a business owner in 2023. After all, we’re rapidly approaching the busiest time of the year for most businesses, which means you’ll naturally notice an increase in sales during this time. However, you can also propel your business toward success by focusing on increasing w...

Outsourcing offers opportunities for all kinds of businesses, but it’s essential to make the right calls to ensure that outsourcing works for you. In this guide, we’ll discuss the benefits of outsourcing and share tips to help you make the right decisions to reap the rewards.Freeing up time for your teamOne of the main benefits of outsourcing is the ability to free up time for your team. Do you have catering staff who are spending hours cleaning when their primary role is to cook meals or ser...