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What’s the biggest mistake you can make when planning a marketing strategy? Overspending. The whole goal of marketing is to promote your business and drive attention to its products/services. Ideally, this will result in sales - but even raising brand awareness is a good enough benefit. This results in a balancing act between spending enough money to yield results without going too far and netting a loss. Spending too much money on your marketing strategy will make it impossible to keep your ...

Global Bitcoin adoption may never happen, especially given the volatility of the currency. However, there are strides being made in some countries in a bid to make digital a part of the nation’s development with the same backing as standard fiat currencies most rely upon.Countries Making ProgressOf all the countries pushing to make Bitcoin, and indeed, other digital currencies part of their legal tender, most are unsurprisingly far removed from the United States and Europe. With ties to globa...

There are many reasons why you may want to bring people together to learn and network. Maybe it’s a company event for your workers or maybe you’re thinking about hosting an appreciation event for your customers. Either way, you’re going to want to know how to host and throw a successful business event. The following tips will include ways for you to do so and ensure that everyone has a good time and learns something. Be prepared to work hard and make sure you start the planning process as soo...