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What’s the biggest mistake you can make when planning a marketing strategy? Overspending. The whole goal of marketing is to promote your business and drive attention to its products/services. Ideally, this will result in sales - but even raising brand awareness is a good enough benefit. This results in a balancing act between spending enough money to yield results without going too far and netting a loss. Spending too much money on your marketing strategy will make it impossible to keep your ...

Global Bitcoin adoption may never happen, especially given the volatility of the currency. However, there are strides being made in some countries in a bid to make digital a part of the nation’s development with the same backing as standard fiat currencies most rely upon.Countries Making ProgressOf all the countries pushing to make Bitcoin, and indeed, other digital currencies part of their legal tender, most are unsurprisingly far removed from the United States and Europe. With ties to globa...

There are many reasons why you may want to bring people together to learn and network. Maybe it’s a company event for your workers or maybe you’re thinking about hosting an appreciation event for your customers. Either way, you’re going to want to know how to host and throw a successful business event. The following tips will include ways for you to do so and ensure that everyone has a good time and learns something. Be prepared to work hard and make sure you start the planning process as soo...

Social media is, in many ways, the most powerful tool at your disposal when it comes to running a successful business. This is because your online presence “can make people aware of your brand, products, or services without them having even entered your store/office.” As a result, this can be a great way to build up your customer base and boost your sales. In short, it can help you to build a strong foundation for your business. However, as “every minute there are 510,000 comments posted and ...

When you set your sights on becoming an independent interior designer, you knew that it would take a lot to build your business from the ground up. The thing is, even when you excel at a creative job it doesn't mean that the clients will come to you in droves; it simply doesn’t work that way. Starting a company from scratch is all about getting the marketing just right, whether you’re trying to boost your website traffic or discover the perfect brand voice for your business. When it come...

There has to be a vehicle that is generating you income of your choosing; where you are able to work on your terms, when you want, with who you want, and how you want. What are your financial options? What is a vehicle that will take you there? Don't say your job, or your investment that you may get an ROI in 20 or 30 or 40 years from now. We're talking about something you can start today and literally begin generating interest and residual/passive income right now. [This content is...