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When you start a business you need to realize that you are putting yourself into the limelight. This means that you need to look professional from the get-go. There are many startups that don’t make it past the first year, and part of the reason why they don’t last is because they fail to show they are professional and can be trusted. Being unprofessional when you run a business can lead to many issues and won’t help your business to grow.If you want to make your new business look more profes...

What’s the biggest mistake you can make when planning a marketing strategy? Overspending. The whole goal of marketing is to promote your business and drive attention to its products/services. Ideally, this will result in sales - but even raising brand awareness is a good enough benefit. This results in a balancing act between spending enough money to yield results without going too far and netting a loss. Spending too much money on your marketing strategy will make it impossible to keep your ...

The most important part of any business website is its landing page. Advertising your business is always going to boost sales and drive leads, but you need to have a landing page that is short, sharp, to the point, and inspires people to get in contact with you. A landing page needs to cover a lot of ground, so what are the things you need to do to give it a major upgrade? Hitting Their Pain PointsCustomers need to see that you are solving their problems in a matter of sentences. There is a l...