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What’s the biggest mistake you can make when planning a marketing strategy? Overspending. The whole goal of marketing is to promote your business and drive attention to its products/services. Ideally, this will result in sales - but even raising brand awareness is a good enough benefit. This results in a balancing act between spending enough money to yield results without going too far and netting a loss. Spending too much money on your marketing strategy will make it impossible to keep your ...

As a website owner, you spend a lot of time directing traffic to your website. You’re quietly confident that your marketing strategy is working as your traffic figures are impressive. But, are you getting the most out of your web traffic? Okay, what the heck does that mean? Well, is your web traffic doing everything you want/need it to do? Are people landing on your site and buying products, signing up for things, etc? If users find their way to your site and leave without doing anything, you...

The most important part of any business website is its landing page. Advertising your business is always going to boost sales and drive leads, but you need to have a landing page that is short, sharp, to the point, and inspires people to get in contact with you. A landing page needs to cover a lot of ground, so what are the things you need to do to give it a major upgrade? Hitting Their Pain PointsCustomers need to see that you are solving their problems in a matter of sentences. There is a l...