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Brand identity is always about making a message that lingers in people's heads- one that is above the clutter that comes with a busy marketplace. But in a marketplace in which AI can create words, images, and entire ad copy in seconds, visibility is no longer a consideration. Authenticity is.Flood of AI Content and the Identity CrisisAI is everywhere, churning out content at breakneck speed: blog posts, product copy, social media posts, and even logos. It is efficient, cost-effective, an...

In an age where consumers have many choices and loyalty is fleeting, providing exceptional customer support is no longer just an optional extra, it is a strategic imperative. Improving your customer support doesn't need to involve reinventing the wheel, sometimes small tweaks make the biggest difference. In this article, we will look at some fundamentals, taking your customer support services from meh to amazing.Customer AcknowledgingAchieving excellence in customer support starts with u...

As a business owner, there are some things you never want to see. One of these has to be a court summons, or something similar. Legal issues are rarely a good sign, but they don’t have to be a business disaster. As with anything, as long as you’re prepared, you can face any potential pitfalls. Here are some ways to make sure that you can navigate potential legal issues as smoothly as possible.Know the RegulationsThe best way to deal with potential legal issues is probably the most obvious met...