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When you run a business, things will invariably (and periodically) go wrong. It’s just a part of running the show. But, what can you do about these issues? Are there any actions you can take to manage breakdowns and deal with these challenges as they happen? That’s where this article can help. We look at some of the things that you can do to deal with business breakdowns and turn the situation around. Some methods are preventative, while others involve going to experts or working with profess...

Video has become one of the dominant forces in product marketing. It is no longer an option for businesses, it is now a necessity. If you're looking to engage, convert and educate your audience then video is a must. With social media platforms at the forefront of everybody's thoughts, as well as streaming services, video is one of the most effective ways to capture attention. It can help you to deliver a message quickly. Companies that embrace video marketing are seeing a lot of eng...

Social media is, in many ways, the most powerful tool at your disposal when it comes to running a successful business. This is because your online presence “can make people aware of your brand, products, or services without them having even entered your store/office.” As a result, this can be a great way to build up your customer base and boost your sales. In short, it can help you to build a strong foundation for your business. However, as “every minute there are 510,000 comments posted and ...

One of the unique qualities of the Internet is that it is interoperable; dynamic, and can even be recognized as fluid. The 1% rule, or 1-9-90 rule and/or axiom (sometimes 89:10:1 ratio, or the 90-9-1 principle) of reference was created more than 10 years ago, and continually holds relevance today. Let’s just call it the 1% rule during this contextual content.The Axiom and/or Rule ExplainedThe 1% rule; on the internet, in the blogosphere, a term recognized by bloggers Ben McConnell, and Jackie...