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Product-based businesses have a lot to take care of, and it’ll take a decent bit of time and effort to see success. You’ll know that already, and you would have spent a decent bit of time trying to see success with your current products. At a certain point, you could want to release a new product. There are plenty of reasons to do this, especially if you’re starting to see a slump in overall sales. It could be a natural progression of your business. As natural as it is, however, it could take...

There are many reasons why you may want to bring people together to learn and network. Maybe it’s a company event for your workers or maybe you’re thinking about hosting an appreciation event for your customers. Either way, you’re going to want to know how to host and throw a successful business event. The following tips will include ways for you to do so and ensure that everyone has a good time and learns something. Be prepared to work hard and make sure you start the planning process as soo...

Meetings have always played a crucial role in the running of businesses and organizations across the globe, and with good reason; effective meetings can get all of your workers on the same page and ensure everyone knows what the business is aiming for and what their part in getting there is. Bad meetings, on the other hand waste time, confuse and bore people, and see your productivity plummet faster than an anvil in an old cartoon. With that being the case, let’s take a look at some things yo...

Video has become one of the dominant forces in product marketing. It is no longer an option for businesses, it is now a necessity. If you're looking to engage, convert and educate your audience then video is a must. With social media platforms at the forefront of everybody's thoughts, as well as streaming services, video is one of the most effective ways to capture attention. It can help you to deliver a message quickly. Companies that embrace video marketing are seeing a lot of eng...

In an age where consumers have many choices and loyalty is fleeting, providing exceptional customer support is no longer just an optional extra, it is a strategic imperative. Improving your customer support doesn't need to involve reinventing the wheel, sometimes small tweaks make the biggest difference. In this article, we will look at some fundamentals, taking your customer support services from meh to amazing.Customer AcknowledgingAchieving excellence in customer support starts with u...

When you start a business you need to realize that you are putting yourself into the limelight. This means that you need to look professional from the get-go. There are many startups that don’t make it past the first year, and part of the reason why they don’t last is because they fail to show they are professional and can be trusted. Being unprofessional when you run a business can lead to many issues and won’t help your business to grow.If you want to make your new business look more profes...

Is LinkedIn the best social media network of our time? In a 2022 article, the Wall Street Journal thought so. But even today, experts are touting LinkedIn as the top platform, especially for businesses building a brand. This is particularly true for ecommerce businesses looking to expand their reach. In this post, we’ll explore:Why LinkedIn Ads are a game-changerTargeting the right audience effectivelyCrafting content that convertsUtilizing analytics for insightsIntegration into a marketing s...

Brand identity is always about making a message that lingers in people's heads- one that is above the clutter that comes with a busy marketplace. But in a marketplace in which AI can create words, images, and entire ad copy in seconds, visibility is no longer a consideration. Authenticity is.Flood of AI Content and the Identity CrisisAI is everywhere, churning out content at breakneck speed: blog posts, product copy, social media posts, and even logos. It is efficient, cost-effective, an...