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Brand identity is always about making a message that lingers in people's heads- one that is above the clutter that comes with a busy marketplace. But in a marketplace in which AI can create words, images, and entire ad copy in seconds, visibility is no longer a consideration. Authenticity is.Flood of AI Content and the Identity CrisisAI is everywhere, churning out content at breakneck speed: blog posts, product copy, social media posts, and even logos. It is efficient, cost-effective, an...

Running a business isn’t easy. As well as managing the business itself, including your workers and your projects, you also have to try to make sure your company stands out from your competitors. Yes, great service and good prices will help you develop a good reputation, but people still need to be able to recognize your business and differentiate it from other, similar businesses. Essentially, your marketing strategy needs to be focused on making sure your customers choose your business rathe...

It might seem like expanding your online empire has to take time or be a long, stressful process. Neither of those things have to be true. In fact, when you know that you’re ready to go all in and take your business to the next level, it can be pretty easy. All you need to do is know exactly what to focus on. Here, we’re going to dive into five things to get things underway. 1Build a Personal BrandFirst of all, you’re going to want to make sure that you are building a personal brand. This nee...

Societal norms are unequivocally misunderstood when it comes to communicative adherence of humans interacting to be with each other sexually, romantically, and long-term. In today’s age, an individual does not have to be married to experience the values of an honest, trustworthy, and a loyal partner. Marriageability holds meaning; marriage has traditional, ceremonial, festive, and lasting values. This article's simplistic terminology is of optimistic nature. Let’s dive in, there is a lot...

Staying ahead of the fast-paced business world requires a deep understanding of customer needs and preferences. One of the most effective ways to accomplish this is by gathering valuable feedback from your customers. Whether you're a small startup or an established company, leveraging customer feedback can provide critical insights that drive innovation and improve customer satisfaction. In this article, we examine the best ways to collect customer feedback about your products and servic...

Is LinkedIn the best social media network of our time? In a 2022 article, the Wall Street Journal thought so. But even today, experts are touting LinkedIn as the top platform, especially for businesses building a brand. This is particularly true for ecommerce businesses looking to expand their reach. In this post, we’ll explore:Why LinkedIn Ads are a game-changerTargeting the right audience effectivelyCrafting content that convertsUtilizing analytics for insightsIntegration into a marketing s...