VitalyTennant.com

One huge thing that a small business needs to do is focus on sustainability. In fact, you’re basically risking your business if you don’t do something like this. Now, that’s already a given; that’s an expectation. In fact, more countries are expecting this, and they’re expecting businesses of all scales and industries to be 100% transparent about their sustainability. Besides, customers only want to support businesses that are fully dedicated to their sustainability and those that are activel...

So here’s a scenario you should think about for just a moment: Imagine you're in a bustling supermarket, surrounded by aisles teeming with products. You're on a mission to grab a jar of peanut butter, but as you scan the shelves, your eyes are bombarded by a sea of sameness. Brown jars with generic labels, all blending into one another. And then, out of the corner of your eye, you spot it—a jar with a vibrant, quirky label that practically shouts, "Pick me!" That's the magic of...