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It's not easy to run an electrical business, especially if you're in an area where it's over-saturated with other electricians. Striking out on your own and marketing for yourself is also going to be difficult. The very first thing that you need to do is build an effective marketing plan for your electricity business and attract the target audience to it. If you're looking for commercial customers, you have to market towards them. If you're looking for residential cus...

For long-term success in today's fiercely competitive business environment, developing a solid brand reputation is crucial. In addition to affecting consumer trust, your brand's reputation also has an impact on your capacity to draw in top people and forge valuable alliances. You need to actively maintain and safeguard your brand's reputation if you want to succeed in the digital age. Here are five effective techniques to help you establish and protect a superb brand reputation...