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What’s the biggest mistake you can make when planning a marketing strategy? Overspending. The whole goal of marketing is to promote your business and drive attention to its products/services. Ideally, this will result in sales - but even raising brand awareness is a good enough benefit. This results in a balancing act between spending enough money to yield results without going too far and netting a loss. Spending too much money on your marketing strategy will make it impossible to keep your ...

Some business owners really struggle to get into the mind of the customers, which can cause massive amounts of problems. You don’t really realize that you need to think like a customer in order to make your business a success, but you really do. You constantly need to think about what they want, and how you can give it to them, but how are you supposed to know? If you are not in your target audience, it can be tough. But, there are solutions! Down below, we’re going to be taking a look at som...

One huge thing that a small business needs to do is focus on sustainability. In fact, you’re basically risking your business if you don’t do something like this. Now, that’s already a given; that’s an expectation. In fact, more countries are expecting this, and they’re expecting businesses of all scales and industries to be 100% transparent about their sustainability. Besides, customers only want to support businesses that are fully dedicated to their sustainability and those that are activel...

Investors seek financial returns and trust and confidence in the companies they invest in. Building and maintaining investor trust is paramount for sustained growth and success for portfolio companies. This trust is cultivated through strategic initiatives demonstrating operational excellence, transparency, and a commitment to long-term value creation. This article delves into effective strategies portfolio companies can adopt to strengthen investor trust, thus enhancing their prospects for g...