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For long-term success in today's fiercely competitive business environment, developing a solid brand reputation is crucial. In addition to affecting consumer trust, your brand's reputation also has an impact on your capacity to draw in top people and forge valuable alliances. You need to actively maintain and safeguard your brand's reputation if you want to succeed in the digital age. Here are five effective techniques to help you establish and protect a superb brand reputation...

Even at the highest levels of ambition, such as the top positions of political office, the higher echelons of athletic performance, and the pillars of celebrity, it’s easy to see how a career can easily drop off over time. It might be that the politician is voted out, an athlete is injured or dropped from a team, and a celebrity simply loses out on upcoming projects. This isn’t a message to demoralize anyone, we discuss it because understand that even those who seem “very successful” at the t...