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Brand identity is always about making a message that lingers in people's heads- one that is above the clutter that comes with a busy marketplace. But in a marketplace in which AI can create words, images, and entire ad copy in seconds, visibility is no longer a consideration. Authenticity is.Flood of AI Content and the Identity CrisisAI is everywhere, churning out content at breakneck speed: blog posts, product copy, social media posts, and even logos. It is efficient, cost-effective, an...

Running a successful business is hard enough at the best of times. Unfortunately, the situation becomes infinitely harder if you allow problems to surface. With this mind, preventing these issues should be the ongoing priority. So, what are the best ways to protect your company’s finances, productivity, and reputation? Here’s all you need to know.Protect Your Cash FlowSuccess may be measured in many ways, but none of the other metrics matter if the finances aren’t in good health. While the ba...