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It might seem like expanding your online empire has to take time or be a long, stressful process. Neither of those things have to be true. In fact, when you know that you’re ready to go all in and take your business to the next level, it can be pretty easy. All you need to do is know exactly what to focus on. Here, we’re going to dive into five things to get things underway. 1Build a Personal BrandFirst of all, you’re going to want to make sure that you are building a personal brand. This nee...

Video has become one of the dominant forces in product marketing. It is no longer an option for businesses, it is now a necessity. If you're looking to engage, convert and educate your audience then video is a must. With social media platforms at the forefront of everybody's thoughts, as well as streaming services, video is one of the most effective ways to capture attention. It can help you to deliver a message quickly. Companies that embrace video marketing are seeing a lot of eng...