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What’s the biggest mistake you can make when planning a marketing strategy? Overspending. The whole goal of marketing is to promote your business and drive attention to its products/services. Ideally, this will result in sales - but even raising brand awareness is a good enough benefit. This results in a balancing act between spending enough money to yield results without going too far and netting a loss. Spending too much money on your marketing strategy will make it impossible to keep your ...

SMB IT systems are just as essential as for multinational corporations. It’s almost impossible to do business without IT infrastructure, and even harder to stay competitive. Any new IT system needs time for testing and some investment, but it can save money in the long run. If you haven’t yet taken a step towards a digital overhaul, here are some core functions to consider.Accounting and Payroll SoftwareOne of the most critical processes for any business is financial management. Many large co...

Most businesses find that simply renting their commercial space is the right way to go. But that’s not true for all businesses. In some cases, it makes more sense to build their own. This is especially the case when the business has specific requirements that typically aren’t accommodated by usual premises, or if they operate away from the city where business premises can be more difficult to come by. If you find yourself in this position, then good news: there’s plenty of potential to get an...

As a website owner, you spend a lot of time directing traffic to your website. You’re quietly confident that your marketing strategy is working as your traffic figures are impressive. But, are you getting the most out of your web traffic? Okay, what the heck does that mean? Well, is your web traffic doing everything you want/need it to do? Are people landing on your site and buying products, signing up for things, etc? If users find their way to your site and leave without doing anything, you...

Societal norms are unequivocally misunderstood when it comes to communicative adherence of humans interacting to be with each other sexually, romantically, and long-term. In today’s age, an individual does not have to be married to experience the values of an honest, trustworthy, and a loyal partner. Marriageability holds meaning; marriage has traditional, ceremonial, festive, and lasting values. This article's simplistic terminology is of optimistic nature. Let’s dive in, there is a lot...