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Brand identity is always about making a message that lingers in people's heads- one that is above the clutter that comes with a busy marketplace. But in a marketplace in which AI can create words, images, and entire ad copy in seconds, visibility is no longer a consideration. Authenticity is.Flood of AI Content and the Identity CrisisAI is everywhere, churning out content at breakneck speed: blog posts, product copy, social media posts, and even logos. It is efficient, cost-effective, an...

Running a business isn’t easy. As well as managing the business itself, including your workers and your projects, you also have to try to make sure your company stands out from your competitors. Yes, great service and good prices will help you develop a good reputation, but people still need to be able to recognize your business and differentiate it from other, similar businesses. Essentially, your marketing strategy needs to be focused on making sure your customers choose your business rathe...

Today's technology-driven world sees data as the new oil, serving as an indispensable resource that drives innovation and business expansion. Big data, text data or any other form can yield invaluable insights that have the power to change companies of all kinds. In this article, we will look at how various forms of data can help propel businesses forward while adding value and creating competitive advantages.Big Data: The Goliath of InformationBig data refers to the vast amounts of stru...