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Brand identity is always about making a message that lingers in people's heads- one that is above the clutter that comes with a busy marketplace. But in a marketplace in which AI can create words, images, and entire ad copy in seconds, visibility is no longer a consideration. Authenticity is.Flood of AI Content and the Identity CrisisAI is everywhere, churning out content at breakneck speed: blog posts, product copy, social media posts, and even logos. It is efficient, cost-effective, an...

Creating brand new products for your business is something that you need to do. There will come a time when the products that you have may become stale and you need to either upgrade them in some way or create new ones. It can be very overwhelming and you may find yourself wondering exactly which route you should go. Take a look at some of the main things you need to consider when you are creating a new product for your business. Identify Market NeedsThe first thing you need to do when creati...