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A great manager does not just know how to do the job asked of them, but they go beyond what is on the surface. They know how to mitigate problems while also making the workers feel like they have the managers and divided attention. But there can be times when we're not able to necessarily put across that more human approach to our leadership. This is especially true when it comes to working with people who have different approaches to work, such as creatives. Working with creative people...

Brand identity is always about making a message that lingers in people's heads- one that is above the clutter that comes with a busy marketplace. But in a marketplace in which AI can create words, images, and entire ad copy in seconds, visibility is no longer a consideration. Authenticity is.Flood of AI Content and the Identity CrisisAI is everywhere, churning out content at breakneck speed: blog posts, product copy, social media posts, and even logos. It is efficient, cost-effective, an...

Most businesses find that simply renting their commercial space is the right way to go. But that’s not true for all businesses. In some cases, it makes more sense to build their own. This is especially the case when the business has specific requirements that typically aren’t accommodated by usual premises, or if they operate away from the city where business premises can be more difficult to come by. If you find yourself in this position, then good news: there’s plenty of potential to get an...

When you set your sights on becoming an independent interior designer, you knew that it would take a lot to build your business from the ground up. The thing is, even when you excel at a creative job it doesn't mean that the clients will come to you in droves; it simply doesn’t work that way. Starting a company from scratch is all about getting the marketing just right, whether you’re trying to boost your website traffic or discover the perfect brand voice for your business. When it come...