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Social media is, in many ways, the most powerful tool at your disposal when it comes to running a successful business. This is because your online presence “can make people aware of your brand, products, or services without them having even entered your store/office.” As a result, this can be a great way to build up your customer base and boost your sales. In short, it can help you to build a strong foundation for your business. However, as “every minute there are 510,000 comments posted and ...

One of the unique qualities of the Internet is that it is interoperable; dynamic, and can even be recognized as fluid. The 1% rule, or 1-9-90 rule and/or axiom (sometimes 89:10:1 ratio, or the 90-9-1 principle) of reference was created more than 10 years ago, and continually holds relevance today. Let’s just call it the 1% rule during this contextual content.The Axiom and/or Rule ExplainedThe 1% rule; on the internet, in the blogosphere, a term recognized by bloggers Ben McConnell, and Jackie...

When you set your sights on becoming an independent interior designer, you knew that it would take a lot to build your business from the ground up. The thing is, even when you excel at a creative job it doesn't mean that the clients will come to you in droves; it simply doesn’t work that way. Starting a company from scratch is all about getting the marketing just right, whether you’re trying to boost your website traffic or discover the perfect brand voice for your business. When it come...