There are so many things that contribute to business success today, but one of the biggest is the way that you as a business leader would connect with your customers. If you are offering a product or service, then you need to make sure that your communication and your presentation to your customers is on point. You need to be available for your customer to talk to, and you need to be able to show off that you can give them exactly what they need.

When you are running a business you need to try to connect with your employees, your clients and your stakeholders. Your customers are also part of that chain, which is why so many businesses choose to add a chat feature to my website. It’s one of the easiest ways to make sure people can communicate with you no matter the time of day, which makes you more available as a business owner. You might not be online 24 seven, but with a chat bot, you can pick up peoples details and contact them the next day. There are so many other ways that you can also connect with your customers, and we have four of those for you below.

• Understand your customer territory. If you want to have a successful relationship with your customers then it’s important to understand the needs. Plenty of businesses utilize sales territory mapping for distribution for sales persons jurisdiction. Making sure you are sending out your sales team into the right areas where your customers are actually interested in your product is so important. If you have specialized territory mapping, you’ll be able to look at your customers and understand their needs and their wants.

• Ask for feedback and actually listen to it. It’s all fine to ask your customers to tell you where you’re going wrong, but if you don’t pay attention to that feedback properly, you’re going to find it very difficult to get them to trust you. Your customers need to see their feedback in action so that they can feel like you actually do listen to them. It’s not just about asking for an opinion on your product or your service, it’s about taking that feedback and adjusting it. Not all feedback will be optimistic, but all feedback will be relevant and it’s going to be important for your business.

• Offer as many incentives as you can. It costs more money to bring on new customers than it costs to retain the ones that you’ve got. If you want to connect to people, offer as many incentives you are physically able to, from discounts and freebies to get some more. A few incentives will help to bring the customers on board, which might sound shallow to most people, but your customers would appreciate it. 

• Market properly. Lastly, you need to make sure you are hitting the right target market. If your product is for young professionals and there is no need to worry about where your senior market may be. This is where market research comes into play and you must pay attention to it.

Contact us at VitalyTennant.com to strategize your business communication, and applications to further success of your clients, customers, and connections.