I’m not sure exactly when I decided to play life on 'Hard Mode,' but here we are. For the past few years, I've spent my days helping Web3, DeFi, and AI projects define who they are, build their brands, and ultimately, figure out how to market themselves. Lately, my focus has been on messaging around the virtues of AI ownership, sovereignty, and open-source intelligence. Theoretically, given my boyish good looks and rapier-like wit, this should be a breeze. So far? It is a Herculean task. And ...