Marketing is a field where emotions and logic intersect. Successful campaigns often appeal to consumers' emotions, creating a connection that transcends the product itself. For example, an advertisement for a family car may highlight safety features (logic) while also showcasing joyful family moments (emotion). Emotions drive purchasing decisions by creating a sense of trust, nostalgia, or urgency. A luxury brand might evoke a feeling of exclusivity to appeal to its target audience. At the sa...
