Blockchain has given us an immutable ledger, but only the repeated games played by Chaoshan merchants can teach Web3 the way of trust. Trust in Web starts with "immutable code" and ends with infinite repeated games. In the Web3 world, we thought that "immutability" was the ultimate trust. But in fact, that is just the entry-level threshold. For assets themselves, indeed, an honest ledger that cannot lie or be tampered with is sufficient —— Bitcoin's limited supply of 21 million has built conf...

In today’s Web3 marketing landscape, brand building and community management have become hot topics. For Chief Marketing Officers (CMOs) of major organizations, whether serving startups or billion-dollar protocol projects, brand building presents unique challenges and opportunities. Marketing in the Web3 space is as intricate as constructing a house of cards. Beyond the inherent complexities of marketing, practitioners must also navigate technical challenges, the pressures of token market vol...