The Back-Drop – When the Bull Cycle Goes Missing
Four-year halving boom? Didn’t show up.
Liquidity evaporation + narrative whiplash have turned 2025 into the coldest “bull” on record.
Alts bleed, volume dries, CEXs switch to defence mode.
Yet Huobi HTX just posted Q3 numbers that look like summer in the Arctic:

• Total trading volume +25 % QoQ

• New registrations +13 %

• Platform AUM $6.87 B (+6.4 %)

• Site impressions +7 %, page-views +37 %, unique visitors +43 %

How? A single-word strategy: new-listings.

“Huobi Select” – The Early-Bird Assembly Line
Slogan: Discover Early, List Early, Let Users In Early.
Q3 alone: 39 hand-picked launches covering MEME, DeFi, AI, L1/L2, Perp-DEX.
Stand-outs:

• ASTER – “zero-MEV, low-slippage” mechanism, +525 % Q3 performance

• AVNT – Base-native gem, 14× peak gain since debut

• WLFI – Trump-family halo + DeFi wrapper, front-page headline for weeks

• FUNToken – gaming + payments, +167 %

• Sahara AI – decentralised GPU, +135 %

Two-Lane Bet: Infrastructure vs. Meme Culture
Lane 1 – Hard tech: monolithic L1s, data-availability, zero-knowledge toys (next flag: MONAD).
Lane 2 – Culture coins: Chinese-language MEMEs, community-born jokes that travel faster than white-papers.
A dual filter keeps long-term value investors and heat-seeking traders on the same platform.

Score-Card That Rejects Hype
Every project stares at four non-negotiables:

1. Tech novelty – real code, not buzz-words

2. Team pedigree – track record or top-tier backers

3. Community pulse – organic chat, not paid shill armies

4. Token design – fair float, sane emissions, skin-in-the-game unlocks

Speed matters. When “Binance Life” MEME exploded in Chinese CT, HTX’s on-chain monitor + 24 h listing committee beat every competitor to the primary market.

Beyond Listing – A Full-Cycle Launch Pad
HTX doesn’t just open a trading pair; it straps rockets to the token:

• 100k-user trading competitions,

• 10-billion $HTX airdrop pots,

• Media package (AMA, Twitter Spaces, KOL threads),

• Co-branded community challenges.

Case-Study: TRUMP Coin
First-listing status, 6-day campaign, 110 k participants. Price sprinted into global top-6 by MC.
Net effect: new accounts spike, social mentions explode, other projects start knocking on HTX’s door—classic flywheel ignition.

Closing the Loop – Flywheel Economics
Good new-coin → retail buzz → volume & fees → more budget to hunt next good coin → repeat.
Users get first-dibs on potential 10× plays; projects get Day-1 depth and marketing horsepower; HTX gets flow, data and brand.
In a market starved of net inflow, the exchange manufactured its own liquidity by becoming the go-to debut stage for tomorrow’s cult tokens.

So the punch-line stops being a slogan and becomes a reflex:
“Want the new gem? Try Huobi first.”

The Back-Drop – When the Bull Cycle Goes Missing
Four-year halving boom? Didn’t show up.
Liquidity evaporation + narrative whiplash have turned 2025 into the coldest “bull” on record.
Alts bleed, volume dries, CEXs switch to defence mode.
Yet Huobi HTX just posted Q3 numbers that look like summer in the Arctic:

• Total trading volume +25 % QoQ

• New registrations +13 %

• Platform AUM $6.87 B (+6.4 %)

• Site impressions +7 %, page-views +37 %, unique visitors +43 %

How? A single-word strategy: new-listings.

“Huobi Select” – The Early-Bird Assembly Line
Slogan: Discover Early, List Early, Let Users In Early.
Q3 alone: 39 hand-picked launches covering MEME, DeFi, AI, L1/L2, Perp-DEX.
Stand-outs:

• ASTER – “zero-MEV, low-slippage” mechanism, +525 % Q3 performance

• AVNT – Base-native gem, 14× peak gain since debut

• WLFI – Trump-family halo + DeFi wrapper, front-page headline for weeks

• FUNToken – gaming + payments, +167 %

• Sahara AI – decentralised GPU, +135 %

Two-Lane Bet: Infrastructure vs. Meme Culture
Lane 1 – Hard tech: monolithic L1s, data-availability, zero-knowledge toys (next flag: MONAD).
Lane 2 – Culture coins: Chinese-language MEMEs, community-born jokes that travel faster than white-papers.
A dual filter keeps long-term value investors and heat-seeking traders on the same platform.

Score-Card That Rejects Hype
Every project stares at four non-negotiables:

1. Tech novelty – real code, not buzz-words

2. Team pedigree – track record or top-tier backers

3. Community pulse – organic chat, not paid shill armies

4. Token design – fair float, sane emissions, skin-in-the-game unlocks

Speed matters. When “Binance Life” MEME exploded in Chinese CT, HTX’s on-chain monitor + 24 h listing committee beat every competitor to the primary market.

Beyond Listing – A Full-Cycle Launch Pad
HTX doesn’t just open a trading pair; it straps rockets to the token:

• 100k-user trading competitions,

• 10-billion $HTX airdrop pots,

• Media package (AMA, Twitter Spaces, KOL threads),

• Co-branded community challenges.

Case-Study: TRUMP Coin
First-listing status, 6-day campaign, 110 k participants. Price sprinted into global top-6 by MC.
Net effect: new accounts spike, social mentions explode, other projects start knocking on HTX’s door—classic flywheel ignition.

Closing the Loop – Flywheel Economics
Good new-coin → retail buzz → volume & fees → more budget to hunt next good coin → repeat.
Users get first-dibs on potential 10× plays; projects get Day-1 depth and marketing horsepower; HTX gets flow, data and brand.
In a market starved of net inflow, the exchange manufactured its own liquidity by becoming the go-to debut stage for tomorrow’s cult tokens.

So the punch-line stops being a slogan and becomes a reflex:
“Want the new gem? Try Huobi first.”