Japanese corporations are rapidly emerging as key players in global crypto markets. The latest crossover contender? Convano Inc, a Tokyo-based nail salon chain that recently announced aggressive Bitcoin purchases—sending its stock soaring.

On July 17, Convano unveiled its Bitcoin reserve strategy, aiming to accumulate 21,000 BTC (0.1% of total supply) by March 2027. The company, which operates 50+ salons under brands like FASTNAIL and CONST, cited inflation hedging and currency diversification as core motivations.

Execution Plan:

• Phase 1: Hold 2,000 BTC by December 2025.

• Phase 2: Scale to 10,000 BTC by August 2026.

• Phase 3: Reach 21,000 BTC by March 2027.

To fund the initiative, Convano raised ¥3.5B (~$23.6M) through corporate bonds and established a dedicated Bitcoin Strategy Office led by crypto-savvy director Taiyo Azuma.

Market Reaction:

• Stock price surged 78.76% post-announcement.

• Revised FY2026 forecasts: ¥7.16B revenue (+¥160M), ¥1.52B operating profit (+¥520M).

Convano joins a growing list of Japanese firms embracing BTC, including:

• Metaplanet (hotel chain, holds 17K+ BTC).

• Remixpoint (energy/IT).

• ANAP (fashion brand).

• Kitabo (textiles).

Driving Forces:

1. Tax Reforms: Proposed crypto tax cuts from 55% to 20% (matching stocks).

2. Yen Weakness: BTC seen as a hedge against currency devaluation.

3. Regulatory Tailwinds: Crypto recognized as legal tender; spot ETF discussions underway.

4. Metaplanet’s Blueprint: Its BTC-heavy strategy boosted market cap 10x+, inspiring imitators.

Japan now ranks Top 5 globally for corporate BTC holdings (per Bitcointreasuries.net). Key trends:

• Retail-Driven Demand: Tax-advantaged stock investments (e.g., NISA program) spill over into crypto equities.

• Macro Hedge: With Japan’s stagnant growth and ¥1,300T+ national debt, firms seek alternative stores of value.

• FOMO Effect: Bitcoin’s price rally amplifies institutional interest.

Risks Remain:

• Regulatory delays (e.g., ETF approvals).

• BTC’s volatility impacting earnings.

Convano’s move underscores a broader shift: Crypto is no longer a niche bet but a strategic asset class for Japanese corporations. As policies evolve and traditional sectors face headwinds, expect more firms to follow—blurring lines between manicures, hotels, and digital gold.

Japanese corporations are rapidly emerging as key players in global crypto markets. The latest crossover contender? Convano Inc, a Tokyo-based nail salon chain that recently announced aggressive Bitcoin purchases—sending its stock soaring.

On July 17, Convano unveiled its Bitcoin reserve strategy, aiming to accumulate 21,000 BTC (0.1% of total supply) by March 2027. The company, which operates 50+ salons under brands like FASTNAIL and CONST, cited inflation hedging and currency diversification as core motivations.

Execution Plan:

• Phase 1: Hold 2,000 BTC by December 2025.

• Phase 2: Scale to 10,000 BTC by August 2026.

• Phase 3: Reach 21,000 BTC by March 2027.

To fund the initiative, Convano raised ¥3.5B (~$23.6M) through corporate bonds and established a dedicated Bitcoin Strategy Office led by crypto-savvy director Taiyo Azuma.

Market Reaction:

• Stock price surged 78.76% post-announcement.

• Revised FY2026 forecasts: ¥7.16B revenue (+¥160M), ¥1.52B operating profit (+¥520M).

Convano joins a growing list of Japanese firms embracing BTC, including:

• Metaplanet (hotel chain, holds 17K+ BTC).

• Remixpoint (energy/IT).

• ANAP (fashion brand).

• Kitabo (textiles).

Driving Forces:

1. Tax Reforms: Proposed crypto tax cuts from 55% to 20% (matching stocks).

2. Yen Weakness: BTC seen as a hedge against currency devaluation.

3. Regulatory Tailwinds: Crypto recognized as legal tender; spot ETF discussions underway.

4. Metaplanet’s Blueprint: Its BTC-heavy strategy boosted market cap 10x+, inspiring imitators.

Japan now ranks Top 5 globally for corporate BTC holdings (per Bitcointreasuries.net). Key trends:

• Retail-Driven Demand: Tax-advantaged stock investments (e.g., NISA program) spill over into crypto equities.

• Macro Hedge: With Japan’s stagnant growth and ¥1,300T+ national debt, firms seek alternative stores of value.

• FOMO Effect: Bitcoin’s price rally amplifies institutional interest.

Risks Remain:

• Regulatory delays (e.g., ETF approvals).

• BTC’s volatility impacting earnings.

Convano’s move underscores a broader shift: Crypto is no longer a niche bet but a strategic asset class for Japanese corporations. As policies evolve and traditional sectors face headwinds, expect more firms to follow—blurring lines between manicures, hotels, and digital gold.