Imagine this: you launch a token. You’re sure that your community of 10,000 active fans will take care of everything, but everything goes straight down the drain. I don’t even have to imagine it, because my overly confident friend decided to demonstrate it to me firsthand.
So, he launched the token. The start was promising. But then what happened next:
Day one - boom, the token jumps from $0.5 to $2, everyone is ecstatic.
Day two - stop. The slippery part: sell orders pile up, the order book empties, and the price starts plummeting. The community, which was supposed to support the project, just stands by and watches the capital vanish.
And that’s when he calls me: “You’re a trader, what do I do?” And I reply with a smirk: “Welcome to the real market, buddy. So… where’s the market-making?”
Community is great. They are your fans, your army of likes and reposts. But a community doesn’t place limit orders, it doesn’t balance supply and demand, and it certainly doesn’t earn from the spread. Let’s break down what market making actually does:
Fills the order book with liquidity
You might think the order book is just a chart traders look at. No, the order book is the market’s breath. An empty book = sudden price swings, failed trades, panic. A market maker places limit orders and distributes volumes evenly, creating the illusion of a “living” market where any entry doesn’t crash the price.
Smooths out volatility and protects reputation
Volatility without a market maker is like a train without tracks: every jerk is a crash. Even a small panic sale can snowball into a project-crushing avalanche. The market maker smooths out sharp movements, making the token “friendly” for both the eyes and the investors’ nerves.
Builds market image and trust
If the order book is empty, everyone thinks: “No one’s trading, the project is dead.” Even with an active community, the visual signal of an empty book scares people. A market maker makes the token “alive,” visible, and stable. Trust grows, and new players start coming in.
Allows strategic price management
A market maker can level the price, preventing it from jumping 100% up or down. This is crucial not only for maintaining trust but also for strategic growth. Any project that thinks, “We’ll just wait, the community will handle it,” risks collapse at the first serious wave of sales.
As you can see, market making is not a luxury - it’s oxygen for your token. Without it, breathing in the market is simply impossible.
Let’s visualize it:
• Token launch → first purchases → first sales → order book empties → price drops.
• Investors panic-sell → price drops further → FOMO kicks in in reverse → even more selling.
• Community watches → “Is the project dead?” → reputation suffers.
All of this happens because, without a market maker, there’s no “stabilizer” to back up even experienced investors.
After we visualized what a market looks like without a market maker, I realized the conversation with my friend wouldn’t be easy. His project was already sliding into the abyss. But I told him there was a solution and offered him several market-making program options:
WhiteBIT provides some of the most favorable conditions for market makers. The program offers a flexible spot-trading API, supports all order types, and features extremely competitive fees: -0.012% for makers and -0.02% for takers. This creates perfect conditions for active and efficient trading on the platform.
KuCoin delivers a comprehensive setup for market makers with strong advantages: flexible low-interest loans, exclusive access to institutional-level custody services, and 24/7 one-on-one technical support. This program is ideal for those who value stability.
Crypto.com’s program enables fast and precise trade execution even during high volatility. It offers robust API connectivity and exclusive trading-fee incentives, making it a reliable and effective option for liquidity providers.
I told him to choose whichever program he felt most comfortable with, and then I walked him through how to set up a market-maker strategy for his token. He hesitated at first - but we implemented the strategy anyway. And just a few days later, the token’s price movements became minimal. The chaos stopped. Once everything stabilized, new investors started coming in, and the project finally got its second wind.
Market making gives new investors the ability to see real liquidity and the actual potential of a token. So next time someone says, “Why do we need market making? We already have a community,” you can confidently explain that the community is the energy - but market making is the infrastructure. Without it, even the most passionate audience can’t turn enthusiasm into real market value.
If you want to integrate a market-making program into your company, feel free to DM me!
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