In recent weeks there have been some breakthroughs on the marketing uses for Web3 domains (aka NFT domains) such as .eth domains and Web3 domains sold through the Freename platform. These are starting to appear and help businesses in competitive industries in the competitive Dallas Texas area and its nearby suburbs.
Starting with Assembly Icehouse, a sports bar in Plano just East of Highway 75 (North Central Expressway), the company now is one of the first local businesses to have an IPFS-uploaded basic HTML website to help promote itself on the decentralized web. Instead of just the .eth domain, which it also has, the company's Freename SLD is a combination of niche/region: sportsbarplano.collincounty
Prior to the summer, the main concern was that these custom domains' IPFS-uploaded websites were not able to resolve (display) on internet browsers nor on phone browsers. Both of those concerns are finally beginning to be addressed as of August 2026. The use of Obian and Beldex browsers, as well as the latest Divanan mobile Web3 explorer (currently just for Android), now displays the HTML content just like you would see in Chrome, Firefox, Safari, etc.
There is much more to pursue on this path as it can open up significant new opportunities depending on the local situation.
Other businesses in competitive industries the Dallas area are seeing search and AI benefits as a result of the more traditional .eth Web3 (NFT) domains. These include:
A local auto dealership in Plano can optimize a .eth domain with basic records. Those records permit website link, company logo, basic business description, location information (including geographic coordinates) and more. HiLine Motors is one such business as seen here: https://app.ens.domains/hilinemotors.eth
A chiropractor in the busy section of Highway 75 (N. Central Expressway) in North Dallas also can use such a .eth domain. In this case, a Google Business Profile (GBP) link can be added as part of the overall Web3/blockchain records, which are equivalent to traditional JSON Schema on a website. Premier Health Chiro Med in North Dallas is one such clinic.
An experience design agency in North Dallas, such as 900lbs, can benefit by having its .eth domain records appear automatically on other websites. In this case on the .xyz extension as seen here: https://900lbs.eth.xyz/
Since these are NFT domains, they typically get held in a digital asset wallet such as Metamask, Coinbase Wallet, Phantom Wallet or similar Ethereum-enabled crypto wallet (even some hard/cold storage wallets). The ETH wallet address sometimes can be leveraged to gain exposure, showing the .eth domain as an asset of the wallet. One example is the Dallas-based video production company Ethos Media and its profile on Grails.app.
Even a CPA based on the McKinney - Frisco border, specializing in small business tax planning and tax planning for executives with compensation packages such as restricted stock units, can benefit. Instead of the traditional "Link Tree" page which often is seen in the bio of small business Instagram accounts, Web3 domains (such as .eth) permit the creation of a decentralized version of Link Tree on Web3.bio. Harman CPAs & Associates, PLLC is one such firm as seen here with a basic bio page - pulling data from the .eth domain records: https://web3.bio/harmancpa.eth
A company with several locations in Texas, including two in Dallas Fort Worth, also can create "subnames" on .eth domains. These are Web3 records-based subnames of the main company's overall .eth name. Pete's Dueling Piano Bar has two such subnames for the DFW market: one for its Fort Worth location and the other for its Frisco location.Each subname - in this case for the city-specific locations - permits a city-specific unique address, phone number, website page link, and more - including the possibility of geo coordinates specific to that location.
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Please reach out and ask your questions about these new uses for Web3 domains, whether they are standard .eth domains (the most commonly-known of this sub-niche) as well as the custom Freename domains. There is significant risk in the industry, so for now, consider positioning these as "backups" on the decentralized web + also serving as indicators of participating in emerging technology - much like local businesses which were early adopters of social media in the early 2010 era.