One of the bigger search engine optimization (SEO) conferences of the year is coming up in Dallas next week (January 16 to 18). It is called SEO Rockstars and here is one of the many videos done in recent weeks to help promote the event to SEO professionals who are intermediate to advanced level:
There is the need for a backup speaker or a potential bonus breakout session, so I may be able to introduce the topic of helping SEO professionals understand the basics of various web3 platforms. These will be narrowed to those platforms which can help move the needle favorably in Google, Bing, ChatGPT, Perplexity, YouTube, and other platforms used by people to search for information.
Web3 topics which would be introduced include:
Virtual lands (digital real estate) which permit the purchase of lands as NFTs
IPFS content and CID/HASH pinning to public gateways
Decentralized publishing sites like Paragraph
Decentralized social media which generates creator coins like Zora
Web3 domains and web3 websites
.eth websites which can get crawled by the search engines when appended with .link or .limo
NFT platforms including niche ones like POAPs which can get crawled & indexed by the search engines
Other types
Since this is a new topic among SEO professionals, the need to reduce confusion is high. Additionally, the speakers and attendees at this conference, due to every speaker having 10+ years of experience in search engine marketing, will be demanding in terms of testing and proof.
Feel free to leave your thoughts on how web3 platforms can help increase search engine rankings, AI mentions, and becoming a trusted source in the AI LLM platforms. Hopefully this opens up some value-added methods, which web3 demands, in the era of SEO changing to be more of a transaction layer in the new algorithm changes especially for local searches on mobile devices.