We’ve entered the age of AI. Microsoft has invested $10 billion to embed OpenAI and ChatGPT throughout their core products—and even challenge Google in organic search. Meanwhile, since November 2022, every social media feed has been flooded with screenshots of ChatGPT. AI has become the business buzzword of the year.
AI, it’s safe to say, is everywhere. But what does that mean for advertising in your business? Let’s investigate.
Here are 5 practical ways to leverage AI to improve your ROI on ad spend.
1. Create more ad variables, faster
One of the most important aspects of any campaign is the headline. The stronger your headline, the more traffic you can drive back to your landing page or latest article.
Some of the top copywriters and journalists spend a significant portion of their writing time just trying to come up with persuasive headlines. This also happens to be one of the most powerful ways to enlist the power of large language models.
In other words: AI can help you come up with more headline options in less time. You can select your favorite headline or split-test multiple variables to see which one delivers the best return. AI-generated headlines shorten the time from draft to published campaign.
2. Create data-driven campaigns
AI is powered by data. When you have clear sales data, AI can be leveraged to quickly find patterns among your best customers. Those patterns are the building blocks to your next successful campaign.
Take Web3m for example. In our advertising dashboard, we automatically pull data about your company into the system. This makes it easier and faster for you to build your first campaign. You don’t have to type every detail of your business into our system.
This data is scraped from the web and you can easily edit the information if anything is inaccurate or out of date. Some of the data we source includes information about your competitors and customers. As you build your first campaigns, you can leverage the existing data within Web3m to form customer personas, campaign headlines, and even view suggested advertising platforms.
3. Monitor more campaigns with an AI-powered dashboard
AI can realize patterns faster than people. In the case of running multiple ads across dozens or even hundreds of websites at once, that means AI can quickly spot the outperformers.
Web3m does more than enable you to launch campaigns across crypto. You can also monitor all those campaigns in one place using our advertising dashboard. Web3m uses AI to draw the most important campaign results and learnings to the surface, informing you about the best return on your ad spend—and equipping you with more data for future campaigns.
4. Generate more creative assets in less time
Let’s take our first point one step further. The same tools that enable you to generate new ad variables also enable you to generate other creative assets. These assets can include tweets, blog posts, graphics, and sales material like one-pagers.
The key here is to be clear and informative through your prompts. One of the weaknesses of AI is that it produces confident yet often made-up content. The vaguer the prompt, the more likely you are to end up with unusable creative assets.
The best practice is to start with the information you’d like communicated. Don’t tell the AI, “Write me an article about crypto.” Instead, give the AI something more specific: “Marketers don’t have enough tools to help them understand crypto. Explain how marketers can
5. Interpret your results with industry context
This is where all the above points are tied together. It’s one thing for AI to handle the fine details. It’s another for it to also inform your larger media and marketing strategy.
As you set up your profile on Web3m, the platform automatically starts pulling data about your industry and competitors. Web3m uses this industry context to inform our AI suggestions about your campaigns. It’s from within this industry context that the AI then suggests niche advertising platforms, writes your creative ad copy, and more.
AI is a powerful tool. It’s so powerful, in fact, that we’ve embedded it into the very core of Web3m. All of the benefits listed throughout this article are core to the Web3m dashboard and features.
Want to try it out for yourself? Learn more about Web3m and our crypto marketing community here.