Introduction Let’s begin with some Stats – Unique DeFi users have risen by 40% in 2022. Despite market conditions, DeFi users have gone from 4.7 million at the start of 2022 to more than 6.5 million. The number of unique DeFi users has increased by nearly 700% over a two-year period, with just 940,000 users at the start of 2021. More users brings more brands, which means more competition among DeFi brands to gain visibility and attract clients. In this fast-paced and rapidly evolving industry...