Late last year, our team of touring artists, music lovers, builders, and economists came together because we saw a problem with the music industry as we knew it. It had lost its luster; centralized entities controlled the value placed on the hard work of creators, often measuring their success with social engagements and “virality” over quality. Web3 offered a new opportunity for musicians and creatives to capture value from their art in ways they couldn’t in web2, from cultivating deeper rel...