Last week, I was in the OV office, and one of the conversations moved to YouTube; what makes a good YouTube video, and what can an NFT project do to increase their chances of getting views? Firstly, let’s be clear. High quality and relatable content are essential. So how can I make a viral video for YouTube? The answer is you can’t; you can improve the format, thumbnail, SEO optimise the tags and description to improve the chances of being found. Once a viewer has found it, then the content m...