Edward Bernays, a pioneer in public relations, argued that propaganda is a vital tool for shaping public opinion and maintaining order in modern society. Despite public distrust of propaganda, its influence has grown as its effectiveness in garnering support becomes evident. Bernays recognised the paradox that even those wary of propaganda are often swayed by it, a dynamic we must understand to reshape the world it has helped create.

Edward Bernays, a pioneer in public relations, argued that propaganda is a vital tool for shaping public opinion and maintaining order in modern society. Despite public distrust of propaganda, its influence has grown as its effectiveness in garnering support becomes evident. Bernays recognised the paradox that even those wary of propaganda are often swayed by it, a dynamic we must understand to reshape the world it has helped create.

Let me share with you why I found myself drawn to this fascinating book. You see, I've been grappling with a perplexing question about Indonesia's most recent former president, Joko Widodo – or "Jokowi" as we affectionately call him. I couldn't help but notice a stark contrast between his actions in the twilight of his second term and the promising beginnings of his first. During his initial term, Jokowi was a man on a mission.

Let me share with you why I found myself drawn to this fascinating book. You see, I've been grappling with a perplexing question about Indonesia's most recent former president, Joko Widodo – or "Jokowi" as we affectionately call him. I couldn't help but notice a stark contrast between his actions in the twilight of his second term and the promising beginnings of his first. During his initial term, Jokowi was a man on a mission.